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Contrasting colors for legitimacy

Updated: 18 Sept 2019

# design

# 8 of 27


Young companies use soft colors. Use contrasting and stark colors to make a bigger impact.

Why? How?

Most new startups use soft and “safe” tones when they choose their color palette.

For the past five years, it seems like everyone used a shade of turquoise.

But as companies “mature”, they often do a rebranding, which includes a change of their color palette. And then, they adopt much stronger, darker tones.

So one way to look more established than you are when you start out is to use contrasting colors.

For instance, There (for business) and Healstack use deep shades of blues and purples. And as most companies, the first iteration of There used a much softer shade of blue (There personal).

Play around with strong colors.

Of course, strong colors don't fit all industries and target markets. You know your market best. But look around at established players, and see how they use colors. You'll quickly notice their use of contrast.

And remember that whichever color you choose, you can rebrand later. Nearly every big company has done it once or twice, so why couldn’t you?

Best of luck! And let me know how I can help.



Léa Oriol

I'm the CEO of Mivvy, a platform where women learn high-value skills from female experts. I'm a software engineer, product maker, and design geek. Let's connect.